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5 Ways to Get Customers to Find You by Tracey Fieber
The internet has made it easier than ever before for startups to reach out to prospective customers from all around the world. But in many industries, small businesses are at a disadvantage from the...
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Sell the Benefits and Get Higher Conversion Rates by Carrie Greene
Imagine you have a toothache and are looking for a dentist. (Stay with me here, this relates directly to your business, how you sell and especially how many prospects buy from you.) You try one...
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6 Ways to Save Money on Small Business Marketing by Kelly Smith
Marketing is what ultimately brings your customers in, but you have to spend money to make money. For most small businesses, budgets are tight for things like marketing products. If you don’t have an...
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Ideas to Give Your Marketing Approach More Ground With New Customers by...
Marketing efforts are meant to promote your business, but who these efforts are speaking to depends entirely on the channels and tactics you choose. There are marketing techniques focused purely on...
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Tips for Hosting Client Appreciation Promotions
On Valentine’s Day, I made a trip through the Starbucks drive-thru and received a sweet surprise. The coffee giant handed out little bags of chocolates with a note printed on the package thanking...
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How to Display Your Books, Fliers, and Goods for Free–Really!
As a writing or speaking professional, do you have a product that you can put on display in a local business? If you’re a children’s book author, you could leave your books on consignment at the local...
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PLUGGING IN TO YOUR PEEPS
One of the things that regional retailers love is a unique event that will bring customers through their doors. This, in turn, attracts the local media and enables both sides to benefit from the...
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Marketing Bootcamp: How to Make Your Business More Profitable by Rachelle Wilber
We live in an era of increasing global competition. While people a few decades ago were largely restricted to their geographical area to purchase the goods and services that they desired, this is no...
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4 Ways to Make Your Marketing Smarter Than Your Competitors’ by Rachelle Wilber
Marketing is a tricky undertaking for every business. You need to let consumers know about your products and services so they choose you instead of your competition, but you also need to avoid annoying...
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Budding Entrepreneur: 4 Keys to Marketing for Small Businesses by Anica Oaks
Marketing a small business requires the business owner to think outside the box. If you’re a new business owner, you know how true this is: You need to advertise your new business on a shoestring...
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